American outlet malls have been a popular destination for bargain hunting Americans and international tourists for decades. But the pandemic and fierce competition from ecommerce giants like Amazon and Shein have been devastating for the near $65 billion industry. While fullprice shopping malls have experienced a near full recovery from the pandemic, outlet malls are lagging far behind. Watch the video about to learn what outlet companies like Simon Property Group and Tanger Outlets are doing to lure shoppers back.

Chapters:
00:00 00:59 Title card Why U.S. outlets are struggling
01:00 Chapter 1 Rise of outlets
03:16 Chapter 2 Industry health
05:50 Chapter 3 Risks and opportunities

Producer: Daren Geeter
Animation: Christina Locopo, Jason Reginato, Emily Rabbideau
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Tanger Outlets, Simon Property Group

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Why Outlet Malls Are Struggling In The U.S.