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Real Madrid has gone from near bankruptcy to becoming the most valuable sports team on the planet. How did they manage to rise to the top of a highlycompetitive and dynamic sports industry?

We are breaking down the strategy that made Real Madrid successful and how players like Ronaldo, Haaland and Mbappé are challenging it today.

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⏱ Timestamps
00:00 The Real Madrid Way
00:37 The Rise of the Galacticos
03:55 FC Hollywood
05:30 The Fall?

About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources
[1] 'Soccer (football) shirt sales worldwide in 2021' Statista, https://www.statista.com/statistics/1...

[2] 'Deloitte Football Money League Report 2022' Deloitte, https://www2.deloitte.com/content/dam...

[3] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 5.

[4] 'When Luis Figo signed for Real Madrid. Twenty years on after football’s most controversial transfer' CNN, https://edition.cnn.com/2020/07/24/fo...

[5] 'Reevaldo’s image rights agreement with Kings Cross United FC.' Mills&Reeve, https://www.reevaldo.com/story/image...

[6] 'The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet.' Steven G. Mandis, Chapter 7.

[7] 'Real take half of Beckham's private deals' The Guardian, https://www.theguardian.com/football/...

[8] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.290.

[9] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 14, p.291.

[10] Press Release, Real Madrid, https://www.realmadrid.com/en/news/20... (See included graph.)

[11] 'White Angels: Beckham, the Real Madrid and the New Football.' John Carlin, Chapter 21.

[12] 'Beckham: Football's biggest earner.' CNN, https://edition.cnn.com/2003/WORLD/eu...

[13] 'Beckham is World's HighestPaid Player.' France Football Magazine, https://www.rediff.com/sports/2004/ma...

[14] 'French Football Federation agrees to revise image rights for national team players.' CNN, https://edition.cnn.com/2022/09/20/fo...

[15] 'Mbappe’s image rights: Why these matter in Real Madrid transfer collapse.' Football Transfers, https://www.footballtransfers.com/en/...

[16] 'Cristiano Ronaldo, white for life' Marca, https://www.marca.com/2013/08/05/en/f...

[17] 'How are player image rights managed in football?' Sportskeeda, https://www.sportskeeda.com/football/...

[18] 'Transfer income and expenditure' Transfermarkt, https://www.transfermarkt.com/transfe...

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