Primark is increasing its revenue by encouraging customers to shop in retail stores as the ecommerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion.

WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop instore.

0:00 Primark stores
0:57 No online shopping
2:55 Click and collect
4:26 Pricing strategy
5:09 U.S. expansion

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