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How Rolex became the most iconig watch brand in the world and why Rolex watches are so expensive.
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⏱ Timestamps
00:00 Marketing the Extraordinary
02:13 The Rise of Rolex
03:26 The Evolution of Rolex
04:28 Rolex & Sports
07:26 The Future?
08:10 Video Sponsor: Learn Editing with Skillshare
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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