Is your strategy just a business plan in disguise? Strategy expert Roger Martin is willing to bet that it is. Of the hundreds of companies Roger has advised, most end up with a strategic plan that is just a plan made up of projects, timelines, and deliverables.

So, what makes a strategy? And what makes a good strategy? How do you win at strategic planning?

Join us for this episode of the Creative Confidence Series with Roger Martin where we’ll talk about:

How to tell the difference between a plan and a strategy
Common strategic planning pitfalls
What makes a good strategic plan
Stories and case studies about strategy done right
Actionable tips to devise a winning business strategy

Can’t make the live webcast? Go ahead and RSVP anyway, and we’ll send the podcast and recap to your inbox.