From GoNintendo.com
paid downloads hit tomorrow
Theater no Ma section allows access to movies, anime and more
download on a rental basis, paid with Nintendo Points
pricing/viewing period vary on the content
some content can be transferred to DSi
new search features: sort by genre, rating, and special feature
view free sample clips
new content from Walt Disney Japan, TV Asahi, NHK, Toei, Pokemon, J League Media Promotion, Howcast Media, Bonus, Yoshimoto Kogyo, Warp Star, Warner Entertainment Japan, Asmik Ace Entertainment, and Sesame Workship
as you can see in the one screen, the Kirby anime costs 100 Nintendo Points
screens show over 100 available videos