If you hold the "2" button down when you decide your Mii in match mode, the 11 point game begins.
The champions appear when you reach 1500 points or above in several sports (Table Tennis, Swordplay and Basketball.)
Wii Sports Resort, Table Tennis, Match, vs Lucia, The Champion (NPC), The 11 point game
Wii スポーツ リゾート ピンポン ルシーア(チャンピオン)戦 11ポイントマッチ