Known for his rich and complex images of the American South, William Eggleston is the godfather of colour photography.

Though his images record a particular place at a certain point in time, Eggleston is not interested in their documentary qualities. Instead, when asked what he is photographing, Eggleston simply answers 'Life today'. Curator Simon Baker explores the work of this master and pioneer of colour in fine art photography, on display at Tate Modern.  'William Eggleston never takes multiple shots of the same image' says Baker, instead he takes 'just the right picture at just the right moment'.