Lisa Cron has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she's been an instructor in the UCLA Extension Writers' Program.

Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story so they can move people to action whether that action is turning the pages of a compelling novel, trying a new product, or talking to the streets to change the world for the better. She is the author of the book "Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence."

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are selforganized.* (*Subject to certain rules and regulations)