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Tune into this enlightening episode of The Nailed It! Show as Elizabeth Lytle explores the pivotal steps roofing companies can take to internalize their marketing operations effectively. This deep dive addresses common challenges like dependency on agencies and the inefficiencies of external lead generation. Elizabeth discusses the strategic advantages of inhouse marketing, emphasizing the importance of understanding customer needs, selecting profitable projects, and establishing brand recognition locally.

Key Takeaways:
Importance of internalizing marketing for better control and costs.
Stepbystep guidance on setting up an inhouse marketing department.
How to avoid common pitfalls like inconsistency and "shiny object syndrome."
Practical tips for maintaining focus and building a robust marketing foundation.

Perfect for roofing business owners, this episode is essential for those looking to enhance their marketing efficacy and ensure their brand stands out in competitive markets.

Important Timestamps:
0:02 Discussion on the drawbacks of relying on agencies.
1:00 The benefits of knowing your customers and market.
2:15 Addressing the risks of overdiversification in marketing efforts.
3:10 Essential practices when bringing marketing inhouse.
4:11 The importance of protecting scheduled marketing time.
5:38 Effective focus areas in marketing: search, social, local.
7:10 Strategic planning for consistent content creation.
8:20 Importance of video content in marketing strategy.
9:44 Consequences of inadequate planning in content creation.
11:04 The crucial role of tracking in marketing.
12:59 The importance of comprehensive metric tracking.
14:10 Hiring the right people to handle inhouse marketing.

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