In this empowering video, dive deep into the essential strategies and mindset shifts needed to elevate your MSP business. Whether you're battling the talent shortage, dealing with demanding clients, or just trying to understand why your business isn't thriving as it should, this video provides valuable insights and actionable advice.

*Key Takeaways:*
Understand the real reasons behind running an MSP and how to make it profitable.
Learn about the 'painintheass' tax and how to deal with difficult clients effectively.
Discover what a real entrepreneurial mindset entails and how it differs from merely being a technician.
Get acquainted with the common pitfalls that prevent MSPs from scaling and how to overcome them.
Explore the 80/20 rule and its profound impact on your business operations and profitability.

Who Should Watch:
This video is a mustwatch for MSP owners and IT service providers who are serious about transitioning from technicians to true entrepreneurs, aiming to not only survive but thrive in the competitive IT services market.

Join us as we uncover the secrets to successful MSP entrepreneurship, tailored specifically for those ready to transform their business approach and achieve unprecedented success. Don't forget to like, subscribe, and hit the notification bell to stay updated with more insightful content like this!

0:00 The Real Reasons to Run an MSP Business
0:23 Talent Shortage: A Hidden Advantage
0:59 The 'PainintheAss' Tax: Why Difficult Clients Pay More
1:28 Adopting a Real Entrepreneurial Mindset
2:01 Starting Independent: A Journey Through MSP Marketing
3:01 Common Pitfalls of MSP Owners
3:38 From Techs to Entrepreneurs: The Transformation
4:04 The Family Business Reality in MSPs
5:07 Entrepreneur vs. Tech with Helpers: A Critical Distinction
6:25 Making the Choice: Tech with Helpers or True Entrepreneur
7:04 The 80/20 Rule and Its Implications for MSPs
8:45 The Changing (and Unchanging) Landscape of Entrepreneurship
9:30 Industry Insights: The Financial State of MSPs
10:11 Why Many MSPs Fail and What to Do About It
10:50 Shifting from Technician to Entrepreneur: Essential Mindset Shift

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In 60 minutes or less we'll show you how to get in front of more highquality prospects that WANT your services and are ready to buy.

About Technology Marketing Toolkit:

There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

Website https://www.technologymarketingtoolki...